Tool Description:
What Is Submagic?
Submagic is an AI video editing platform designed to help you create engaging short-form content for platforms like TikTok, Instagram Reels, and YouTube Shorts. If you’re a content creator, marketer, or business owner, this tool simplifies the editing process by automating tasks such as caption generation, trimming, and adding dynamic visuals.
TL;DR
Submagic is another impressive AI platform in the ‘video shorts, social-media tool niche’ that many influencers are using right now!
Its tool features cover everything you need to work efficiently and create viral content in super quick time.
My favourite features are the Dynamic Captions and especially the Clip Maker tool, which can take your long-form videos and chop them into short-form clips ready for TikTok or Instagram. How handy is that!!?
As for the platform layout, Submagic has a familiar feel to it, with a project menu on the left side of the dashboard and a central panel where you can choose your tool and get started.
Results are mostly impressive, and apart from the occasional B-roll miss match, I found my projects to be on-point and ready to post.
Editing features are not high-end, so if you’ve come from a technical editing background, you may find Submagic a little lacking in this area.
Remember, though: This tool is about churning out viral shorts at speed – not feature films!
As ever, pricing with platforms like this always leaves the best features in the higher-tiered plans. However, it’s worth noting that competitor tools out there (..and not as good, too!) charge a much higher price.
The free trial lets you create three videos a month (with a watermark), so why not give it a go?!
Key Features:
Submagic.co comes packed with features designed to streamline video editing. Here’s what you can expect:
- AI-Powered Captioning – Automatically generates synchronized captions in 48 languages, with customizable fonts, sizes, colors, and placements to match your brand.
- Smart Video Trimming – This is a cool feature! Submagic includes AI text-based trimming that allows you to remove silences and filler words, making editing faster and more precise.
- B-Roll Integration – If you’re struggling to fill out your projects, Submagic has a built-in library of professional-quality footage to enhance your videos.
- Magic Clips – This tool is another great example of how clever AI is getting! Submagic extracts the most engaging moments from longer videos (16:9) to create viral-worthy short clips.
- Auto-Zoom and Transitions – Adds smooth zoom effects and transitions for a dynamic viewing experience.
- Sound Enhancements – The tool includes background music, sound effects, and noise removal for a professional sound.
- SEO-Optimized Descriptions and Hashtags – Generates video descriptions and hashtags to improve discoverability for your social media.
- Collaboration Tools – Allows multiple team members to work on projects in real-time.
Submagic Pros and Cons:
When considering Submagic, you want to know what works well and where it falls short. Based on user reviews and research, here’s a breakdown to help you decide if it’s the right tool for you.
Pros ✅
- Time-saving efficiency – Reduces video editing time significantly. Users report cutting their editing time by up to 70%, allowing for more content creation.
- High-quality output – Produces professional-looking captions. You can adjust fonts, colors, and placement to match your brand or style preferences.
- User-friendly interface – Intuitive and easy to use: The drag-and-drop interface and clear menu options make it accessible even for those with limited technical skills.
- AI-powered features – Includes AI Silence Remover, Auto-Zoom and Magic B-Roll.
- Multi-language support – Captions can be generated in over 100 languages, helping creators reach a global audience.
Cons ❌
- Pricing – Some users find the pricing higher than basic caption generators, though the additional features may justify the cost.
- Limited free version – The free tier has restrictions that may not be suitable for professional use, pushing users towards paid plans.
- Occasional errors – In videos with background noise or multiple speakers, the AI might misinterpret some words, requiring manual correction.
- Performance issues – Users sometimes experience lag or freezing when previewing edited videos, especially on lower-end devices.
- File size limitations – Depending on the subscription tier, there may be limits on the length or file size of videos that can be processed.
Benefits:
Using Submagic has lots of benefits. These include:
- Editing Efficiency – You can save loads of time by letting the AI do most of the editing for you.
- Increased Engagement – Features like captions and visual enhancements improve viewer retention.
- Greater Accessibility – Multi-language support and readable captions make your content accessible to a wider audience.
- Budget-Friendly – Submagic definitely cuts the cost of using professional video editors.
- User-Friendly – The tool is super easy to use, and you don’t need any technical knowledge in video production.
Applications:
Submagic serves various industries and use cases:
- Social Media Marketing – Ideal for creating attention-grabbing short-form content.
- YouTube and Content Creation – Helps streamline video production for influencers and vloggers.
- Business and Corporate Communications – Useful for producing internal training videos and promotional materials.
- Education and E-Learning – Enhances instructional videos with captions and clear visuals.
Submagic Pricing:
Submagic currently offers four pricing plans:
- Starter Plan ($19/month) – 15 videos/month, up to 2 minutes each, with AI captions, free B-roll, and 1080p exports. (no watermark)
- Professional Plan ($39/month) – 40 videos/month, up to 5 minutes each, with additional customization options, premium B-roll, and studio-quality audio.
- Business Plan ($69/month) – Unlimited videos, up to 30 minutes each, with 4K exports, priority support, and advanced collaboration tools.
- Free Plan – A great place to start!! This gives you three videos per month with a watermark.
Note: The platform offers a 41% discount if you pay annually. For an extra $12/month (on all paid plans), the ‘Magic Clips’ feature can be used with unlimited access.
Technical Specs:
Since Submagic is a cloud-based platform, you don’t need to install any software. Other requirements include:
- Sufficient memory to store your projects.
- A stable internet connection for smooth performance.
- A modern web browser. (Google Chrome is recommended)
Customer Support:
The platform has a good range of resources if you need some help with your projects. These include:
- Priority Support – Included with the Business Plan, offering a dedicated hotline and faster response times.
- Live Chat – Instant support through the website.
- Discord Community – A space for discussions and assistance from both users and the team.
- Email Support – For detailed inquiries you can contact the platform via email.
- Help Centre – This is very helpful and includes FAQs, articles and ‘How-to’ videos.
(Not sure about Submagic? No worries!! Checkout more Social Media and Marketing tools like Repurpose.io, Quso.ai, Revid AI, and Arcads. Alternatively, go to the Digitalize Life YouTube channel for more tool reviews.)
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