Tool Description:
What Is Arcads?
Arcads is an AI tool that helps businesses and marketers create video ads using AI actors without the need for traditional production methods. Instead of hiring real actors and dealing with time-consuming editing, you can input your text and generate high-quality videos featuring AI UGC-powered digital actors. The platform helps you scale-up your video ad campaigns at breakneck speed and produce hyper realistic videos for your audience.
TL;DR
I don’t usually get ‘wowed’ when reviewing a tool for Digitalize Life, but when I saw the AI actors in action at Arcads, I was realllly impressed!!
Arcads has created hyper-realistic AI actors that most people will think are real.
Your ad campaigns will look natural and most people won’t have a clue that the actors are AI generated.
As for the platform itself, it’s straightforward to use, and you don’t need to be experienced in video production or have any other technical skills that you’d expect for such video creation.
The customization features are enough to add variation to your projects, and you certainly don’t get bogged down in tiny details you don’t need.
The various templates and tools are numerous enough for any business or online creator to get stuck into, and if you scroll down to the footer of Arcads, you’ll find over 17 tool features at your disposal. Lots to get stuck into!!
The question is this: Is Arcads worth the price??
The platform is not cheap (starting at €100/month), and unfortunately, Arcads doesn’t offer a free trial, which is a real shame, as I’m sure this would encourage more people to sign up.
Some customer reviews have mentioned a slow response to signing up or cancelling price plans, but personally, I’ve not had any trouble in this area.
So, if you need to produce ‘on-point’ trending ads for your business – and in super quick time – Arcads is a tool I would definitely consider.
It’s scary how believable AI actor generation is becoming, and by far, Arcads has created a tool that’s right up there!
Key Features:
Arcads comes with a variety of features designed to streamline the video ad creation process:
- AI UGC Generated Actors: With over 300 digital actors available, you’re spoilt for choice to find a character that fits your needs. Check out these AI actors – they are really believable!
- Script Writing Assistance: If you’re not sure how to structure your ad, the platform provides AI-powered scriptwriting tools that generate engaging content based on your input.
- Speech-to-Speech Technology: You can adjust the AI actors’ voices, modifying their tone, pitch, and speed to better align with your brand’s voice.
- Customization Options: You can control elements such as scene backgrounds, lighting, and gestures to create a video that visually aligns with your campaign – a professional corporate look or a more casual feel.
- Tik-Tok Ads Generator: This feature creates videos optimized for TikTok’s algorithm, including appropriate duration and engaging elements.
- Bulk Creation: The platform lets you generate multiple versions of an ad. This is really useful for A/B testing, where you can create slightly different variations to see which performs best.
- Multilingual Support: You can create videos in 35 languages, which is especially useful for ad campaigns on a global level.
Arcads Pros and Cons:
When considering Arcads AI, you want to know what works well and where it falls short. Based on user reviews and research, here’s a breakdown to help you decide if it’s the right tool for you.
Pros ✅
- Efficient Video Creation: Without a doubt, the process of creating commercial ads is super quick with Arcads.
- Customizable AI Actors: You can select from a diverse library of 300+ AI-generated actors.
- Multilingual Support: With 35 languages to choose from your videos can have a global reach.
- Cost-Effective Production: No more studio, editing and real actor costs.
- User-Friendly Interface: The platform is straightforward to use and doesn’t require any video editing knowledge.
Cons ❌
- Limited Emotional Depth: Some users have noted the lack of emotions in the AI actors.
- Customization Limitations: Experienced users in video editing have found the platform limited in its functionality.
- Initial Setup Complexity: Some users have found the initial setup complicated.
- Limited User Training Resources: This lets the platform down a little. It would be more helpful if the tool provided video training resources or ‘How-To’ articles.
Benefits:
Using Arcads brings several advantages that go beyond just saving time. These include:
- Save Time and Money: Traditional video ad production requires hiring actors, renting locations, and spending hours in post-production. Arcads eliminates most of these steps, allowing you to generate a complete ad in a fraction of the time while cutting costs significantly.
- Easily Scale Campaigns: Since the platform enables bulk video creation, you can quickly produce multiple ad versions for different commercial platforms or audiences.
- Speak to Global Markets: With support for 35 languages, you can reach international audiences without the hassle of recreating ads from scratch.
- Maintain Creative Control: Unlike pre-made ad templates that limit customization, Arcads gives you full control over the script, visuals, and voice elements.
Applications:
Arcads is used across different industries and marketing strategies. These include:
- Digital Product Promotions: Whether you’re launching a new app, software, or service, video ads help explain the benefits quickly and effectively. Arcads.ai makes it easy to create engaging ads that highlight key features and encourage conversions.
- Performance Marketing Campaigns: If you’re running paid ad campaigns on platforms like Facebook, Instagram, or YouTube, Arcads can generate quick, high-quality video creatives that are optimized for different placements and audience targeting.
- A/B Testing: Creating multiple variations of a commercial ad allows you to test different calls-to-action, visuals, and messaging strategies.
- Multilingual Marketing: If your brand operates across multiple regions, Arcads AI can create ads tailored to different languages and cultural contexts. Since the AI actors and voices support various languages, you won’t need separate production teams for each version.
Arcads Pricing:
The platform offers three plans based on the number of videos you need each month:
- Starter Plan (€100/month): This plan gives you access to over 100 AI actors, 10 videos/month and a video length of up to 90 seconds.
- Basic Plan (€220/month): For more established businesses, this plan gives you over 300 AI actors, 20 videos/month and a video length of up to 120 seconds.
- Pro Plan (Custom Pricing): This plan is tailored for businesses that need a large number of video creatives, collaboration tools, and expert performance guidance. Contact the platform directly for pricing.
Note: Unfortunately, at the time of writing, the platform does not offer a free trial.
Technical Specs:
Arcads is a cloud-based platform, meaning you don’t need to install any software. To use it effectively, you’ll need:
- Storage Space for Downloads: Once your videos are generated, you’ll need enough local storage to save and use them in your campaigns.
- A Stable Internet Connection: A reliable wifi/broadband connection will ensure smooth performance since video processing happens online.
- A Modern Web Browser: The platform works best on updated versions of Chrome, Firefox, Safari, or Edge.
Customer Support:
The platform can be contacted via a contact form (in their footer) as well as Facebook and Instagram.
(Not sure about Arcads? No worries!! Checkout more AI video tools like Videotok, Submagic, MakeUGC or Colossyan and Synthesia. Alternatively, go to the Digitalize Life YouTube channel for more tool reviews.)
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